ELECTRIC is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion, founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Building a brand that they could be proud of while having fun was their original mission. ELECTRIC officially launched its products at the SIA snow show in Las Vegas in March of 2000 with the ELECTRIC volt logo on hats, t-shirts, and stickers. The first three sunglass styles were delivered in July, and the first snow goggle frame, the EG1, was delivered the week before Christmas.