APO Launches New Women’s Softgoods Collection

PR - APOWomensOuterwear - Feb14

ANNECY, France –January 30, 2014–APO is launching a new women's outerwear and lifestyle line for the 2014-2015 winter season. After the successful launch of the men's line last year the new women's line features ski and snowboard jackets, pants, gloves and baselayers designed for women looking to make a statement on the slopes as well as to withstand the demands that serious freestyle riders need. The line also features stylish après clothing like hoodies, beanies, t-shirts, ski and snowboard travel bags and more that highlight creative and colorful designs with functionality and comfort in mind. Signature APO graphics can be found within all of the designs of the line.

"Women skiers and snowboarders are blasting through the park and slopestyle courses just as often as their male counterparts," said Cedric LeCordroch, APO's Marketing Manager. "After listening to feedback from our customers and our riders we knew that it was important to develop a women's outerwear and lifestyle line that gives women skiers and snowboarders new, creative options to express themselves with their clothing and that offers top-of-the-line functional and technical features that gives them everything they need both on and off the slopes."

APO also sponsors several pro women snowboarders including Spencer O'Brien, Anne Flore Marxer and Mirabelle Thovex and pro skier Giorgia Bertoncini.

Highlights of APO's outerwear and lifestyle women's line include:

The Kendra Jacket: A longer-fitted, Sherpa-fleece lined jacket offers a little extra style with raglan sleeves and quilted panels on the pockets. The Sherpa lining and niptacking detail pleats along the bottom cuff help keep women warm in any weather conditions.

The Juno Jacket: A bright and colorful long-fitted, satin-lined jacket is the women's take on the original APO signature piece providing warmth with supreme function and feminine details.

The Dita Pant: The APO ski and snowboard pant is an overall straight-legged pant with a slight boot cut. The pant is comfy and warm and the colors match perfectly with Juno and Kendra Jackets.

The Fresca Hoodie: A tech-color block fleece hoodie features a long fit, long waist rib, logo print and satin lined hood. Perfect for under a jacket or après ski.

Technical Features of the APO Jackets and Pants Include: 10K/10K waterproofing and breathability treatment provides excellent weather protection in storm-like conditions and varying temperature ranges, water repellant finish, waterproof-taped seams, powder skirt, 3D adjustable hood volume for a smart phone, digistick control to use a smart phone without removing gloves, YKK waterproof zippers, lycra cuffs for thumbholes. The pants feature boot gaiters that connect to your boots and pass pockets for easy access to a season pass or lift ticket.