ARBOR SNOWBOARDS ANNOUNCES SPONSORSHIP OF BEAR MOUNTAIN RESORT
Venice, CA – January 25, 2011 – Arbor Snowboards is proud to announce that they have signed on as the official snowboard sponsor for Bear Mountain Resort located in Big Bear Lake, California. Arbor has made a move into the youth market with the development of "The System," a series of snowboards, several of which are, specifically designed for freestyle riding. The System Series snowboards are perfect for riding The Park at Bear Mountain. "We are still 100-percent committed to our roots customer and our freeride snowboard offering and now we have expanded into the youth market by delivering snowboards for those riders who are taking it to the parks and streets," says Arbor team director, Brad Farmer. "We've worked hard to enter the youth market in an authentic way and this new partnership with Bear Mountain truly highlights this effort. Bear Mountain builds some of the best terrain parks in the world and to have their park developers, managers and crew riding and loving our snowboards is something we are very proud of."
Bear Mountain and sister resort, Snow Summit have been leading the way in terrain park development for nearly two decades. Their solid line up of mountain sponsors has always been an important part of their relationship with the snowboard industry. “We are happy to have Arbor Snowboards as the official snowboard sponsor of Bear Mountain,” says Big Bear Mountain Resorts marketing director, Chris Riddle. “Arbor has a long history of quality products and their move into the youth market has created a new line of snowboards that are a great match for our park crew. This new partnership is a nice compliment to all of our mountain sponsors.”
Scotty Vine is a Bear Mountain team rider and a new addition to the Arbor Snowboards international team. "It's really crazy to see so many Arbor Snowboards around Bear Mountain this year," says Vine. "I've been on the Bear team for a long time and this is my first year with Arbor and it's nice to have the two come together in this new partnership. Arbor makes incredible snowboards and Bear Mountain builds the best parks so this just makes a lot of sense." Vine rides Arbor's System snowboards including the Westmark, which has been a top choice of the Bear Mountain park crew, along with the Draft, Cadence, Coda and Del Rey. For more information on Bear Mountain check out www.bearmountain.com
ABOUT THE ARBOR COLLECTIVE: Arbor was founded in 1995 on the assertion that solutions to many of today's most difficult snow, skate, and apparel design challenges exist in the natural world. For 14 years, Arbor has built on the belief of replacing, environmentally harmful materials with ecologically based, natural alternatives. Arbor's goal is to create a higher level of function and relevance in the most responsible way possible. The end result must be improved style and performance with significantly reduced impact on the environment. "We all need clean air to skate, clean water to surf, and snow to ride…"
ABOUT BIG BEAR MOUNTAIN RESORTS: Big Bear Mountain Resorts (BBMR) includes Snow Summit and Bear Mountain. Together, BBMR is Southern California's "learn to ski and ride" headquarters offering the region's most progressive terrain parks, most dependable snow conditions and the largest full-service learning programs – just a tank of gas away roundtrip from most areas in Southern California. For more information, please visit www.bigbearmountainresorts.com