BURTON 2010 NORTH AMERICAN DEMO TOUR UNDERWAY
Largest Consumer Snowboard Demo in the World Features
Super Stops and Am Series Competitions
Burlington, Vt. (December 30, 2009) — The 2010 Burton Demo Tour is underway, including over 200 stops where riders can try the latest Burton hardgoods for free, featuring the most recent developments in board shapes in addition to Burton's EST bindings and the Channel snowboard technology. The largest consumer product demo in the snowboard world, the Burton Demo Tour also includes 10 Super Stops; 10 weekend-long events with a dedicated sponsor village and after-parties for local riders.
For the third year running, the Burton Am Series competitions will take place at select stops. The Am Series gives up-and-coming riders an opportunity to automatically qualify for the US Open Snowboarding Championships, held March 19-21, 2010 at Stratton Mountain Resort in Vermont. The Burton Am Series competitions are all 3Star events on the Swatch TTR World Snowboard Tour. Riders can register to compete in the Am Series here: www.burton.com/amseries. Special thanks go out to Amp Energy, Snowboarder Magazine and Swatch TTR for sponsoring the Burton AM Series.
Every stop on the Demo Tour will give riders of all ages the opportunity to try the latest Burton gear featuring both Rocker and Camber shapes. From tip to tail and rail to rail, the issue of Rocker and Camber is no slippery banana. Take a Stance and determine which shape best suits your riding needs. Riders must be 18 or older with credit card and ID; minors must have a parent or guardian present with credit card and ID.
The Burton Super Demo Tour brings you free Burton demos, product giveaways, and après parties at every stop. Burton would like to thank Paul Mitchell, Nature Valley, actiVwater, Snowboarder Magazine, R.E.D. and ANON for sponsoring and supporting the Burton Super Demo Tour.
2010 Burton Demo Tour Super Stops
January 1 – 3 Keystone Resort – Keystone, Colo.
January 8 – 10 Mount Hood Meadows – Mt. Hood, Ore.
January 16 – 18 Bear Mountain Resort – Big Bear, Calif.
January 22 – 24 Park City Mountain Resort – Park City, Utah
January 29 – 31 Winter Park Resort – Winter Park, Colo.
February 5 – 7 Northstar-at-Tahoe Resort – Truckee, Calif.
February 19 – 21 Boyne Mountain – Boyne Falls, Mich.
February 26 – 28 Seven Springs Mountain Resort – Seven Springs, Pa.
March 5 – 7 Waterville Valley Resort – Waterville Valley, N.H.
March 12 – 14 Killington Resort – Killington, Vt.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.
About the Swatch TTR World Snowboard Tour
Founded by Terje Haakonsen and industry innovators in 2002, the Swatch TTR World Snowboard Tour is a non-profit, rider-driven organization with the mission to create the highest quality competitive snowboard environment in the world, using authenticity, accessibility and innovation as guiding principles. Since its foundation, the Swatch TTR Tour has been developing into the most respected snowboard tour worldwide featuring global grass root and key independent freestyle snowboarding events over a ten-month period from Southern to Northern Hemisphere locations. Events are rated via a 1-through-6Star system, with points allocated accordingly, a 6Star event holds the highest (1000 Swatch TTR points). Any rider participating in these events, from up-and-coming to professional talent, earns ranking points and a position on the Swatch TTR World Ranking List. The top male and female rider at the end of the season are crowned Swatch TTR World Snowboard Tour Champion.