PRESS RELEASE – Hood River, OR. DAKINE, the Northwest-based outerwear and accessories brand, is pleased to announce Tyler Malay as the brand's newly appointed Video Production Manger. Malay will be based in Dakine's Global headquarters, and will report directly to Scotty Conerly, Dakine's Snow Marketing Director.

"Tyler has been working with both our athlete and marketing team for several years and is the perfect fit for this roll. He brings a ton of action sports filming and editing experience across multiple sports and product categories." said Conerly, referring to Malay's decade of experience in action sports. "He's a great addition to Dakine's Marketing team as we look to increase our brand reach over the next few years."

"Dakine is a brand I've looked up to and had in my life for many years. Both their attention to detail and high standards puts them at the top of the game." stated Malay. "I feel honored to become a part of the Dakine family and couldn't be more excited for what the future holds."

Malay will be responsible for leading Dakine's product and athlete videos, commercials, catalog video shoots, and expanding its video presence on a global level.

Most recently Malay was one of the lead filmers for Transworld Snowboarding's film "Nation" as well as the video production manger and graphic designer for Windell's Camp.

“Tyler Malay is one of the most talented filmers and editors we have had the privilege to work with. With an eye for smooth creative shots, and a clean editing style, he will be a huge asset to Dakine and strengthen their video content.”-Nick Hamilton, Transworld Snowboarding's Content Director.

To view some of Tyler Malay's recent work check out these links:


Dakine's W15 look book shoot: