June 14, 2010—(VISTA, CA)— DC is proud to announce its collaboration with NEFF Headwear for a limited edition snow collection for the Winter 2011 season. The collection features snowboards, snowboard boots, fleece, t-shirts, gloves, and headwear that will hit stores in September 2010.
A true creative collaboration between DC and NEFF, the collection was inspired by the beaches and 1980's nightlife of Miami. From the florescent neon colors and art deco signs, to flamingos and palm tree lined streets, the graphics designed for this project are warm, sunny and bright – everything that winter is traditionally not.
"NEFF is a great up-and-coming brand with a lot of energy," said Nate Morley, DC's VP of Creative. "These two brands came together in a creative way and developed a line that really stands out."
The DC x NEFF graphics are featured on DC's PBJ 153 and 157 snowboard as well the popular Park boot. Apparel and accessories include graphic T-shirts and fleece, pipe gloves, and a beanie. The collection is being supported exclusively by DC Pro Torstein Horgmo, whose unique riding style fits the products perfectly. Torstein rode a DC x NEFF snowboard this past season while filming and competing, including the 2010 Winter Dew Tour and Winter X Games 14, where he took home a silver medal in Big Air.
"It was really great working with the DC crew," said Shaun Neff, creator of NEFF Headwear. "They were very open to a collaboration that was fun and unique – something that would compliment both brands in an unexpected way. And to have a rider as talented as Torstein supporting the project is just awesome."
NEFF Headwear was started by Shaun Neff in 2002 as a headwear and t-shirt company. Since then the company has become wildly popular and gained the respect and following of the action sports world, especially with snowboarders and skaters. This is the first collaboration of its kind for NEFF.
The DC x NEFF Collaboration will be available at select retailers nationwide beginning in September 2010. For more information on the collection and the DC Snow team visit http://www.dcshoes.com/snow. The DC x NEFF beanie will be available exclusively by NEFF Headwear, for more details visit http://www.neffheadwear.com.