Defy Convention: 20 Years of DC in Photographs


Since 1994, when DC Shoes first made their mark in skateboarding, the brand has grown to have a wide influence over Skate, Snow, Moto.  Over the years, DC has innovative product from skate shoes and moto apparel to to snowboard boots and outerwear. Mike Blabac witnessed much of the action first hand, documenting the unforgettable moments from behind a camera lens.  In this book, he curates and shares some of the most iconic and groundbreaking moments in DC's history – the moments that will continue to spur progression and inspire athletes to defy convention.


The limited edition large format hardcover book will be sold at and DC retail locations, along with a limited edition apparel collection.