Dizm Eco Eyewear Releases Stylish Biodegradable Frames



Hermosa Beach, CA – (July 8, 2013) – Dizm Eco Eyewear introduces an industry-first: a full line of fashionable, performance sunglasses each handmade with 100% renewable and biodegradable frames.  With designs rooted in a Southern California outdoor lifestyle that updates timeless fashion, dizm offers six styles for men and women each utilizing polarized lenses with 100% UV protection.  Learn more about dizm, our eco-conscious line and purchase directly at dizmeyewear.com.

"With the dizm Eco line, active outdoor lovers can now choose sunglasses with the style they want, the performance and eye protection they demand, and with a biodegradable frame that they can feel good about discarding after its lifetime," said dizm Founder and CEO Tom Akeley.  "Unlike our competitors who use non-renewable petroleum-based materials that last virtually forever, our renewable, plant-based frames eventually revert back to their organic state."

Dizm Eco Eyewear sunglass frames are handmade with RB Cellulose Acetate, a 100% renewable, recyclable, biodegradable and compostable plant-based material.  With the appropriate environmental conditions, the frames will decompose into water, carbon dioxide and biomass.

All Dizm Eco Eyewear sunglasses feature:
– Handmade, 100% renewable and biodegradable frame
– Polarized, impact- and scratch-resistant CR39 lens
– 100% UV protection
– Durable stainless steel optical hinges
– Prescription ready, optical quality frames
– Minimal, recyclable, 70% post-consumer recycled packaging
– Dual-purpose 100% renewable cotton storage/cleaning bag
– MSRP – $95

Dizm Eco Eyewear Sunglass Offerings:

Dempsey: An iconic frame shape worn by trendsetters since the mid-50s, the Dempsey offers a softened rectangular shape combined with accent on the temple. Is available in Black and Brown versions as well as an eye-catching Cobalt Blue.

Dizm/Eco Eyewear Line Debuts

Rogo: Dizm's Southern California heritage shines through with the Rogo combining a sophisticated rounded frame shape with contemporary color schemes.  Comes available in Dark-Light Purple, Brown-Beige and Black-Red combinations.  

Herbie: The classic Herbie has traditional, masculine lines that never go out of style.  Dizm updates the look with two-tone Black-Gray and Red-Black versions as well as a Gold Tortoise frame.

Johnny Johns: Dizm offers up an update to the 80s-inspired silhouette with a refined crystal color offering including Black-Turquoise, Purple-Blue and a White-Black combination that provide some pop to the look.

Mary Jane: The Mary Jane brings a bit of high fashion to your everyday style with this classic feminine silhouette.  Comes available in traditional Black, a fun Pearl and a sporty Red/White combination.

Heartbreaker: This iconic oversized feminine silhouette makes getting by the paparazzi a piece of cake.  Dizm brings the look up-to-date with a fashionable Black/White combination, a traditional White and an edgy Black/Purple blend.

About Dizm

Dizm strives to become a leader in stylish, functional, sustainable eyewear such as the dizm Eco Eyewear line featuring biodegradable sunglass frames and designs rooted in our Southern California outdoor lifestyle.  Dizm promotes an approach to life that is responsible towards Earth and community through such programs as dizm Dayz, which rewards taking a short 5 minutes of one's day to participate in environmental and socially conscious acts.


Learn more about dizm Eco Eyewear, Dizm outdoors ambassadors and buy directly from dizm at dizmeyewear.com.   Please follow our happenings on Facebook (facebook.com/dizmeyewear), Twitter (@dizmeyewear) & Instagram (@dizmeyewear).