Dragon Alliance and Asymbol Launch Limited Release Eyewear Collection
Sun, Optical and Goggle Styles Feature Original Artwork by Asymbol Artists; Following Recent Group Exhibition at Human Nature (HMNNTR) IV Art Show in London.
SAN CLEMENTE, CA, NOVEMBER 2017 – Dragon Alliance today announced a unique partnership with art collective Asymbol and their talented roster of artists on a collection of Dragon eyewear styles. The featured artists – Bryan Iguchi, Jamie Lynn, Schoph, and Iuna Tinta – have created enduring pieces of art that have been combined with Dragon's renowned premium eyewear products to celebrate the intersection of action sports and art.
The new collection includes top selling styles from each eyewear category, including three of Dragon's snow goggles (X2s, NFX2, D1OTG), one sunglass (Monarch) and one optical frame (Owen). Each artist's work will grace two goggle styles, one sunglass and one optical frame. The sun, optical and goggle styles are now available in the USA at www.dragonalliance.com as well as at key retailers and opticians. The sun and goggles styles are now available in Canada and key European countries and key sun styles are now available in Australia and New Zealand; product will begin rolling out to other key countries in the coming weeks.
"Dragon and Asymbol share similar values with regard to creative expression and artistic freedom, making this an organic and uncompromising partnership," said Jake Largess, Brand Manager of Dragon Alliance. "By marrying the original artwork of these extraordinary artists with Dragon's premium product, we've created a unique, one-of-a-kind offering that underscores Dragon's commitment to creative freedom, expression and artistic innovation."
Asymbol, located in the heart of the Teton Mountains in Jackson Hole, Wyoming, was created to honor adventurers and image makers and represents the quintessential connection between the artistic and snowboarding communities. Asymbol's overarching mission is to give back to their artists and photographers, who work tirelessly to express and share their visions, by providing a platform for them to sell their fine art, as well as to support their non-profit partners who work to raise awareness for environmental and social issues that impact the action-sports world and beyond.
"The central driving force of Asymbol is the collaborative nature of our community," said Josi Stephens, Community Manager at Asymbol. "Art, like snowboarding, is a personal experience made richer by the company kept. We believe that it always comes back to working together to push past what is impossible alone. This collaboration with Dragon embodies this part of the Asymbol vision completely: Strong alone; excellent together. To see Asymbol art on Dragon optics is beyond a dream come true."
The Dragon and Asymbol collaboration was shown publicly for the first time at the Human Nature (HMNNTR) Shred Art Show in London, England last month at The Underdog Gallery. All four artists were in attendance at this much anticipated, annual event, which was created to provide the snowboard and art communities with an international platform to showcase their work – a show that Dragon has supported for several years. All the artists, who have deep ties to Dragon and the larger action sports community, exhibited original works at the Human Nature show as well as their Dragon x Asymbol collaborative works.
"Having our artwork on the goggles with the prints on the walls, and our own separate artwork [at Human Nature]; it all ties in together really well," remarked Schoph, one of the Dragon/Asymbol artists.
Based in San Clemente, CA, Dragon Alliance is an internationally recognized, leading performance eyewear brand for those seeking expert craftsmanship, high-level performance and innovative design. Since 1993, our world class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage from surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle. By focusing on technical breakthroughs and progressively designed products, Dragon has fast become a worldwide leader in premium eyewear offerings and is a division of Marchon Eyewear, Inc.
Dragon Alliance and Asymbol Limited Release Eyewear Collection Artists and Products
Bryan Iguchi. A pro snowboarder since 1992, Iguchi captures familiar landscapes from his home in Jackson, Wyoming, and imagines new ones revolving around his knowledge and ability to read the natural terrain. He continues to be inspired by vast landscapes, mountain topography, the fluid movement of precipitation, rivers, erosion, and breaking waves.
Jamie Lynn. One of the most iconic snowboarders of all time, Jamie was the first snow athlete to partner with Dragon in 1993. In the same vein as snowboarding, he has been making his mark in the art world, by influencing aspiring artists for the last two decades with his artistic aesthetic.
Schoph. As an artist, Schoph is in a continuous state of creation, using art to show how seamlessly beauty and dark matter can be combined in the right hands. Working with many mediums, styles and influences Schoph brings every drop of blood, sweat and tears to whatever he creates.
Iuna Tinta. A Swiss artist whose paintings have been exhibited in several international shows, Iuna's services are frequently utilized in the snowsports industry. Her modern mountainscapes are influenced by years spent traveling through stunning locales, however, it's her own roots – traditional folk art and Swiss landscapes – that have shaped her style the most.
X2s Goggle. The pinnacle of Dragon's goggle lineup pushes functional versatility to the next dimension. The X2s utilizes the proven performance of our patented Frameless design with Swiftlock lens changing technology and adds a stronger Super Anti-Fog coating and Lumalens® color optimized technology. The X2s is our most advanced goggle to date. The custom artwork is found on strap exterior.
NFX2 Goggle. Our most advanced cylindrical lens goggle, the NFX2 has all the bells and whistles: Swiftlock lens changing, patented frameless design, stronger Super Anti-Fog coating, bonus replacement lens and more. The NFX2 also utilizes Lumalens® color optimized lenses bringing next level clarity, adaptability, and style to the Dragon lineup. The custom artwork is found on strap exterior.
D1 OTG Goggle. The D1 OTG has been updated for OTG compatibility, resulting in even wider peripheral visibility. Coupled with the premium features like strong Super Anti-Fog coating, the D1 OTG's throwback, flat styling, gives the wearer a unique look. With unrivaled style and uncompromising performance, the D1 OTG can handle anything. The custom artwork is found on strap exterior.
Monarch Sunglass. Highlighted by clean geometry and refined details, the Monarch is an Italian-made frame featuring a classic, slightly rounded silhouette. Defined by its keyhole nose-bridge and signature Dragon Tail metal emblems, the Monarch achieves a classic balance of style and substance. The custom artwork is found on the interior of the temples.
Owen optical frame. The Owen is immediately recognized by its super slim design aesthetic. The thin profile is carved at the temple and enhanced with visible custom core wire for a sturdy, lightweight feel, while its varied color story offers a look for everyone. The custom artwork is found on the interior of the temples.