New Gatorade Free Throw Tour

Eight More Amateurs Advance into Gatorade Free Flow Tour Finals, Feb. 10-13 at Snowbasin Resort

Burr Ridge, Ill. – January 25, 2011 – Halfway through with the season, the Gatorade Free Flow Tour completed its second weekend of events for the 2011 season. Events at Tyrol Basin Ski and Snowboard Area in Wisconsin and Okemo Mountain Resort in Vermont turned out top competitors and repeat finalists. Snowboarders took on superpipe and slopestyle contests, and the winners will go on to the Gatorade Free Flow Tour Finals, taking place at Snowbasin Resort in Utah, February 10-13. At Tyrol Basin, superpipe winners included Kirby Kelly and Gus Shuler, as well as slopestyle winners Alexis Roland and Brady Lem; Joe Mensch and Whitney Kulich took the superpipe contests at Okemo, while Jake Aaronson and Taylor Owen won the slopestyle divisions.

In the second year of contests at Tyrol Basin, competitors came out with smiles despite the frigid temperatures. Fifteen-year-old Kelly from Algonquin, Ill. earned her spot in the Finals for the second consecutive year, using her big back 5 and front 3 to top the field with a score of 77.00.  Following up in second and third place were sisters Katie Wilson with a 67.5 and Sydney Wilson with a 57.75.

"I had a blast," said Kelly.  "I'm excited to go back to the Finals and do better than last year."

Hometown favorite Schuler took the win in the men's division. The 15-year-old from Janesville, Wis. used a huge backside method, front 5, cab 5, and ending with a mctwist, earning a final score of 78.25. His runner up, Davis Elm, scored a 75.50, while Kyle Kelly rounded out the podium in third with a 74.00.

"It was a really fun contest today," said Schuler. "I'm looking forward to the Finals in Utah!"

Women's slopestyle competitor Roland, only eleven years old, locked herself a spot in the Finals with an 81.25 from having the highest amplitude of the women's field, as well as her solid trickery in the rail section. With a 71.00, Mikayla Miexner earned second place, while Kirby Kelly landed in third with a 65.50.

"I'm just going to try to have fun at the Finals," Roland said. "I'm going to train a lot too, because I know those jumps are huge!"

Killing the competition in the men's division was 17-year-old Lem, who won with a run consisting of an inverted cab 5, a stomped back 7 tail, to a front 180 on the flat down to 180 on the rail to 180 off, to a frontside 50-50 to 270 out. His run earned the top score of a 91.00, which was next followed by Justin Henigin's 84.00 and Alexander Kondo's 82.75.

"The Gatorade Free Flow Tour Finals are going to be awesome!" said a shocked Lem. "I didn't' think I was going to win this. I can't believe I'm going to Utah!"

Fighting off the same frigid weather as the Midwest, the amateurs at Okemo took full advantage of the day. Utilizing the freshly cut pipe, Mensch topped the men's superpipe field with an 86.25. His run consisted of a huge cab 7, front 5, and back 5 melons. Close behind was runner up Levi Gunzburg with an 85.75, and in third place was Shane Serrano with an 80.50.

15-year-old Whitney Kulich represented for the women in the slopestyle contest, and earned herself a spot in the Finals with a score of  88.25. Her glory run consisted of a back 5, front 3, to another back 5.

Battling freezing temperatures as well as fellow contestants, 15-year-old Aaronson took first place and a trip to the finals with his finals run of a back 7 into a big front 7 mute, followed by a cab 180 50-50 to front board on the flat down rail. Dillon Wilson and Brendan Hart rounded out the podium, topping an intense group of finalists. The top three scored an 89.25, 86.00, and 83.00 respectively.

Making her mark on the 2010 circuit as the first women's snowboard slopestyle champion, Owen came back from knee surgery to earn her spot in the Finals again to defend her title. Her score of  a 90.25 was earned with stylie back 3, big indy on the large jump, and 50-50 frontside 360 out of the Gatorade up rail. Coming in second place with an 80.25 was Whitney Kulich, and in third place was Jaime Del Pizzo with a 75.75.

With their wins, the eight snowboarders earn an automatic bid into the Gatorade Free Flow Tour Finals that will take place at the Winter Dew Tour's Toyota Championship, February 10-13, 2011 at Snowbasin Resort in Utah.

Saturday and Sunday, January 22-23, 2011
Mount Horeb, Wis.

Women's Snowboard Superpipe
1. Kirby Kelly, Algonquin, Ill. 2. Katie Wilson, Mequon, Wis. 3. Sydney Wilson, Mequon, Wis.

Men's Snowboard Superpipe
1. Gus Schuler, Janesville, Wis. 2. Davis Elm, Green Bay, Wis. 3. Kyle Kelly, Algonquin, Ill. 4. Alexander Kondo, Malone, Wis. 5. Colin Tucker.

Women's Snowboard Slopestyle
1. Alexis Roland, Bloomington, Minn. 2. Mikayla Meixner, Verona, Wis. 3. Kirby Kelly, Algonquin, Ill. 4. Katie Wilson, Mequon, Wis. 5. Maria Sabourin.

Men's Snowboard Slopestyle
1. Brady Lem, Chanhassen, Minn. 2. Justin Henigin, White Bear Lake, Minn. 3. Alexander Kondo, Malone, Wis. 4. Mitch Kirby, . 5. Jon Overson, .
Saturday and Sunday, January 22-23, 2011

Ludlow, Vt.

Men's Snowboard Slopestyle
1. Jake Aaronson, Needham, Mass. 2. Dillon Wilson, Madison, Conn. 3. Brendan Hart, Meredith, N.H. 4. Jack Dawe, Freeport, Maine. 5. Taylor Watling, Canada.

Women's Snowboard Slopestyle
1. Taylor Owen, New London, N.H. 2. Whitney Kulich, Carrabassett, Maine. 3. Jaime Del Pizzo, Keene, N.H.

Men's Snowboard Superpipe
1. Joe Mensch, Moriches, N.Y. 2. Levi Gunzburg, Mount Snow, Vt. 3. Shane Serrano, Bridgewater, N.J. 4. Taylor Watling, Canada. 5. Randall Reynolds, Higgsanum, Conn.

Women's Snowboard Superpipe
1. Whitney Kulich, Carrabassett, Maine.

The winners in each of the 54 contests (30 slopestyle and 24 superpipe) will be flown to the Gatorade Free Flow Tour Finals, taking place in conjunction with the Winter Dew Tour's Toyota Championship, February 12-13 at Snowbasin Resort in Utah. Encompassing the "Flow to Pro" theme that is the cornerstone of the Gatorade Free Flow Tour, the two overall snowboard superpipe and slopestyle champions and the overall freeski superpipe and slopestyle champions will earn a spot to compete against the pros at the first stop of the 2011-12 Winter Dew Tour the following season.

All competitions are open to both male and female amateur competitors 21 and younger for all freeski and snowboard disciplines. There is a $20 entry fee, and all participants under the age of 18 must bring a parent or guardian to the event to sign a liability waiver. Contest registration forms, waivers and detailed information are available ahead of time at <> .

Gatorade Free Flow Tour
The Gatorade Free Flow Tour, the official amateur series of the Winter Dew Tour, holds competitions at resorts across the country throughout the month of January and February, providing a platform for amateur freeskiers and snowboarders to showcase their skills. The winter leg of the Tour consists of 10 regional events across the U.S., featuring freeskiing (superpipe and slopestyle) and snowboarding (superpipe and slopestyle). The winners of each regional event earn a trip to compete in the Gatorade Free Flow Tour Finals held in conjunction with the Winter Dew Tour's Toyota Championship, Feb. 10-13, 2011 at Snowbasin Resort in Utah, and the overall champions in the four disciplines automatically earn a spot to compete against the pros in the first stop of the 2011-12 Winter Dew Tour. Gatorade's partnership with the Free Flow Tour began in 2009, and its presence and commitment to uplift amateur freeskiers and snowboarders and provide an extended platform to grow action sports enabled the creation of the winter season of the Gatorade Free Flow Tour. Fuel TV broadcasts select coverage of the Gatorade Free Flow Tour, and will be the home of all digital content and Tour information. More information can be found at <> .

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at <> .

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company's product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit <> . PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit