Renewed Partnership Expands Giro's Support of Progressive Park & Pipe Riding
(November 11; Santa Cruz, California) Giro Sport Design, the industry leader in progressive snow helmet and optics technologies, has a continued resort sponsorship partnership with Mammoth Mountain's Unbound Terrain Parks as their Official Helmet brand for the 2014/15 season.
"Mammoth's Unbound Terrain Parks define the very notion of progression and showcase the capabilities of Giro's products," said Brendan Murphey, Giro Brand Manager. "The next-level terrain parks at Mammoth are the proving and training grounds of members of our team and riders as a whole. Mammoth is the epicenter of park riding and progression. Mammoth Unbound embodies a legacy of pushing progression and attitude of evolving our sport in the same way we do at Giro, and we're beyond excited to partner with them to help grow the next generation of park skiers and snowboarders.“
Terrain like Mammoth is where Giro develops new products like the Discord & Combyn helmets, these are flagship Soft Shell helmets inspired by park and pipe riding where repeated impacts are the inevitable price of progression, and the Blok goggle, a versatile goggle designed with team rider input which superior technology and function with classic style. The continued relationship brings Giro together with organizations committed to lowering the instances of injury in their customers with inclusion in Mammoth Mountain's Safety Month. Resort visitors will see an increased Giro brand presence on the entire mountain, with staff and coaches in Giro helmets like the Combyn in ski/snowboard camps, during special events and demo days, as well as in marketing collateral, resort and signage, and on social media.
"Mammoth has always been on the cutting edge of innovation in the ski and snowboard industry. As a leader in helmet technology, a partnership with Giro is a natural fit for Mammoth." said TJ Dawoud, Mammoth Unbound Terrain Park Manager. "Their superior product will allow us to remain dedicated to keeping our guests and employees safe in the parks.”
Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for cycling and snowsports, we have maintained a strong focus on products that enhance the feeling of freedom and independence that riding brings to life. As the leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide.
About Mammoth Mountain: Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. With a longstanding commitment to athlete progression and innovative freestyle and nordic terrain, Mammoth is proud to be an official USSA training ground.The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com