July 27th, 2009
Heikki Sorsa is now riding Weekend Snowboards. Epic.

Weekend Snowboards today announced that Heikki Sorsa will now be receiving
boxes of their snowboards. But it does'nt stop there. He will be taking them out of
the box, putting bindings on them, and performing professional level snowboard
maneuvers on them at mountains, sports arenas, and perhaps even the
occasional shaved ice covered parking lot worldwide.
"Suomalaiset lumilautailijat ja pesukarhut ovat aika samanlaisia, eli Heikki sopii
aivan täydellisesti tiiimiin, kuin nyrkki silmään*." commented fellow Finn and cofounder
of Weekend Christian Didrichsen from Weekend HQ in the epicenter of
wintersports, Laguna Beach, California.

Heikki just returned from High Cascade Snowboard Camp where he was doing
his Signature Session with campers that came from as far away as Maine, Japan
and even more exotic locations like New Jersey.

This upcoming month, you will find Heikki at the typical pro snowboarder
summer hangouts. You know, Whistler Wahoo's, Talma Trestles, Mount Snow
Mexico, and other hotbeds of professional snowboarding prowess.

Heikki joins Wyoming native Mark Carter on Weekend. It really works out well
because now Mark won't be the only one partying in the hot tub on team trips
anymore, because that was kind of getting weird.

*= Google Translate works wonders for things like this. Trust us. We use it when
ordering Mexican food around here all the time.
At Weekend, we believe snowboards should be coveted, and not commodities. All of
our boards are individually hand numbered and extremely limited edition. Once
they are gone they are gone, and that is just the way we like it.

Weekend Snowboards
1891 South Coast Highway
Laguna Beach, CA, Bro 92651
http://www.weekendsnowboards.com (this site is epic as long you stopped looking at
websites in 1998)