DENVER, CO, January 25, 2018 – Alterra Mountain Company announces its 2018-2019 pass product, the Ikon Pass. North America's top mountain destinations have joined together to offer skiers and riders the Ikon Pass uniting 12 destinations from Alterra Mountain Company and 11
premier destination partners.
The Ikon Pass gives skiers and riders the opportunity to access nearly 50,000 skiable acres of unique terrain across the continent, with pass privileges that range from full unlimited access to a set number of days that vary by destination. From a week long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 23 destinations, in nine states and three Canadian provinces, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations in North America.
The Ikon Pass is a collaboration of seven industry leaders – Alterra Mountain Company, Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR, and Snowbird. Each demonstrates integrity, character and independence that is reflected in their
mountains and guests.
Alterra Mountain Company's destinations are Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain, Deer Valley Resort, and CMH Heli-Skiing & Summer
Ikon Pass partner destinations are Aspen Snowmass, Copper Mountain Resort, Eldora Mountain Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Sunday River, Sugarloaf, Loon Mountain Resort, Alta Ski Area, and Snowbird.
"The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated," said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. "We've curated a community of iconic
destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure."
The Ikon Pass will go on sale in the spring and additional information including access specifics by destination, price, sale date and other pass product details will be announced in the coming weeks. Please visit www.ikonpass.com.
Ikon Pass by Location
California: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear
Colorado: Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain, Eldora
Maine: Sugarloaf, Sunday River
Montana: Big Sky Resort
New Hampshire: Loon Mountain Resort
Utah: Deer Valley Resort, Alta Ski Area, Snowbird
Vermont: Stratton, Killington Resort
West Virginia: Snowshoe
Wyoming: Jackson Hole Mountain Resort
Ontario, Canada: Blue Mountain
Quebec, Canada: Tremblant
British Columbia: CMH Heli-Skiing & Summer Adventures – Access to special benefits to be
Ikon Pass by the Numbers*
Canadian Provinces: 3
Total Acres: 48,840
Vertical Drop: 70,192 ft
*Does not include totals from CMH Heli-Skiing & Summer Adventures
Comments from Destinations
"Aspen Snowmass is about living passionately and in this mountain town that means fully immersing yourself in all this place has to offer," said Mike Kaplan, President and CEO, Aspen Skiing Company. "The Ikon Pass is comprised of mountains and communities that share our
passion for the sport and this lifestyle. We're excited to be connected to these destinations and look forward to being part of this extended family."
"Alta Ski Area is pleased to be a partner destination for the Ikon Pass. We feel that Alta's authentic skiing experience in a natural mountain environment complements the Ikon Pass network of aspirational skiers and the other iconic destinations in the Ikon Pass community,"
said Mike Maughan, President and General Manager, Alta Ski Area.
“Boyne Resorts' Big Sky Resort, Loon Mountain, Sunday River and Sugarloaf are thrilled to collaborate with mountain destinations that share our passion for terrain and the guest experience, and to create a pass that provides the most iconic skiing and riding in North America. The Ikon Pass offers an unparalleled, convenient experience for the ultimate outdoor adventurer,” said Stephen Kircher, President of Boyne Resorts.
"Jackson Hole Mountain Resort has a powerful independent spirit which comes from our incredible mountain experience, the Kemmerer family ownership, and the spirit of our employees and guests who make Jackson Hole so special. We have a steadfast commitment to creating a high quality aspirational experience for our guests," noted Jerry Blann, Jackson Hole Mountain Resort President. "We believe the new Ikon Pass and its other selected destinations share this same ethos, and for Jackson Hole it is a pleasure to join as an
"There are many pass options out there, and we are proud to collaborate on the inaugural Ikon Pass with the inclusion of POWDR's Killington, Eldora and Copper Mountain," said Wade Martin, Chief Revenue Officer of POWDR. "The Ikon Pass is an outstanding pass product for
skiers and riders, and we're excited for new guests to experience what we are all about at POWDR – the local, authentic mountain experience."
"This is a once-in-a-lifetime opportunity to collaborate with some of the world's finest destinations, creating truly unique mountain experiences," said Dave Fields, General Manager of Snowbird. "We are honored to have Snowbird be included in the Ikon Pass."