It’s live! The new


2010-2011 Winter Site Now Live!

IRVINE, CA (August 18, 2010) – Yes, it might only be mid-August, but if we're already thinking about winter, that means most shredders around the world are as well.  It is only a few months away after all, so we thought this was a perfect opportunity to get your mind out of sand and into snow with the debut of the new!

The newly renovated website is the headquarters for all things 686.  The blog-like format of the home page allows for quick and easy access to product, athlete updates, video content, downloads, contests, shop profiles and the popular Mash-Up blog of 686 founder, Mike West.

In addition to the easy-to-navigate and clean aesthetic of the site, each piece of men's and women's outerwear has a custom video describing special features, waterproofing and breathability.  Throw in a bigger and better zoom feature, and you can get up close and personal to your next purchase like never before. is updated daily with content and is also the hub for the new interactive 686 Reservoir Dogs ad campaign featuring Marco Feichtner, Louie Vito, Forest Bailey and Patrick McCarthy.  As each ad drops, clues and a video are posted on where consumers can follow the leads to win prizes and solve the big "mystery"…

For media inquiries, please contact:
Kristin Cusic
Westlife Distribution
(949) 699-6868 x106

Rider owned and operated, Westlife™ Distribution USA LLC is the parent company of 686®. Since 1992, Westlife has provided the riding community with innovative, progressive, and technical apparel and outerwear found in specialty retail locations throughout the world. Log on to <> for more information.