NEW YORK, NY (January 5, 2015)— Keek, Inc. (TSXV: KEK; OTCQX: KEEKF) announced today that it has been named the official social video app of Find Your Grind and Learn to Ride at Sundance Film Festival taking place on January 23-24th, 2015. Keek will be documenting the entire event, providing behind-the-scenes content in addition to sponsoring the Learn to Ride Sundance Contest where one lucky winner and a guest will win a 4-day VIP trip to Park City Utah for the Sundance Film Festival. Key influencers and celebrities will be "keeking" their experiences on and off the slopes.
The Learn To Ride series is a true "bucket list" VIP event, allowing celebrities and media to pair up with professional snowboard athletes to "learn to ride" with the best! This premiere event at Sundance has been voted "most coveted" by Vanity Fair for four years and counting. Past celebrity attendees have included: Lil' Jon, Krysten Ritter, Kellan Lutz, Adrian Grenier and Alessandra. This year, for the first time ever, talented young adults and children battling chronic illnesses will hit the slopes in their newly gifted Oakley gear, receiving private lessons from pro snowboard athletes.
The Keek Learn to Ride Sundance Contest was designed to attract Winter-lovers and snowboard enthusiasts, alike. To enter, participants must download the Keek app and highlight their "hidden talent" in a 36 second video, hosted on http://contest.keek.com/sundance/ Users should be creative and demonstrate any skill from telling a joke, to performing a song or participating in their favorite sport! The top 100 videos submitted with the most number of social "likes" are eligible to win the Grand Prize trip. The Keek programming team will review each submission based on metrics and creativity. The winner will be announced on Keek.com on or before January 19th, 2014 at 11:59 pm ET.
Learn to Ride Sundance Veteran and Pro-Snowboarder, Luke “Dingo” Trembath, introduces the contest (https://www.keek.com/thedingoinsnow/keek/IqJpeab) and invites participants to enter by using the hashtag #LTRSundance in the video description and sharing the video on Keek, Facebook and Twitter to encourage friends to "like" the entry.
Keek CMO Lin Dai said: "Learn to Ride Sundance gives fans an opportunity to access this world renowned premier event by showing off their own special talents with other Keekers around the world. This partnership marks the first time that Keek has aligned with a world class sporting event and we know it will ignite further excitement for those amongst our 72 million global members who have a passion and interest in snowboarding, and action sports in general."
In addition to the Keek contest winner, Find Your Grind and Learn to Ride are sponsoring two families from the LA-based non-profit organization CoachArt, which provides arts and athletics opportunities to chronically ill children and their siblings ages 5-18. These families were selected based on age, an expressed interest in snowboarding and their ability to travel during their medical treatment. Families apply to CoachArt and its programs through hospitals and healthcare partners who refer families to the organization. There is a special focus on families who could not otherwise afford arts and athletics experiences (as all programs are completely free to families).
Find Your Grind:
The "Find Your Grind" foundation, was started by STRZ Enterprises, Inc. CEO Nick Gross, the foundation is dedicated to foster dream building, and aims to help youth find purpose by providing them the comfort to pursue even their most impractical passions. Our initiatives focus on empowering kids through music, art, sports and entertainment. We hope that kids leave with three instilled values: bring an entrepreneurial spirit to all their passions, dare to be different, and have the courage of their convictions. Along with Nick,Eric Baker Strz GM, over sees partnerships, activation and Fundraising for FYG.
CoachArt is a nonprofit organization whose mission is to create a transformational arts and athletics community for families impacted by childhood chronic illness. In 2014 alone, CoachArt delivered nearly 20,000 lesson hours to children battling illness and their siblings, helping them look beyond their diagnosis and see who they are – painters, pianists, soccer players and photographers.
Keek is a leading mobile video social network with 72 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.