Lib Tech gets aggressive with POV and online video by documenting the season through video
(Sequim, WA) February 22, 2010 – One of the fastest growing snowboard brands in the US, Lib Tech is bringing POV video to its marketing efforts to enable its athletes to tell their stories through video. In a partnership with VholdR, Lib Tech is decking out its athletes with ContourHD helmet cams and posting video through a branded experience on VholdR.com.
“Unnoticeable in my pocket most of the time, I ride with the VholdR almost everyday, says Pete Saari, Director of Marketing at Lib Tech. "It weights next to nothing and can take a serious beating. When I find something that looks like it would video well, I either lock it into the goggle mount or hold it in my hand. It delivers a solid shot and gives you the opportunity to get weird without anyone else but yourself. Sick on a powder day when you want to capture some of your grimy moments but you don’t want to wait for your friends.”
In conjunction with this new partnership, Lib Tech is introducing the first branded pages on VholdR.com, to better connect videos from their with the brand. Video has been part of the industry since the beginning and with the introduction of high quality HD helmet cams, like ContourHD, Lib Tech plans to maximize the opportunity in bringing everyone video from its athlete's adventures. Visit http://www.vholdr.com/users/libtech to watch the latest Lib Tech vids including a video from the 25th annual Banked Slalom: http://www.vholdr.com/video/banana-beats-camber-baker-banked-slalom-1
About Lib TechLib Tech/Mervin Manufacturing is the leading designer and manufacturer of snowboarding and skateboarding products BUILT IN THE USA by people who ride them. Mervin Manufacturing was founded by snowboarders Mike Olson and Pete Saari in 1977. In an industry where virtually every other snowboard company has moved production to China or offshore, Mervin is the longest running and last major snowboard factory in the USA. Based out of Sequim, Washington, between the rugged Olympic and Cascade Mountain Ranges, Mervin is a direct link between riding and manufacturing. For more information about Lib Tech visit HYPERLINK http://www.lib-tech.com
VholdR is the market leader in HD Wearable Camcorders, enabling modern day explorers to tell their stories of action, adventure, and travel through video. Leading the way in making action video easy to shoot and share, VholdR is dedicated to creating simple tools that enable hands-free capture and effortless sharing of video online with the world. For more information about VholdR please visit HYPERLINK www.vholdr.com.