2009 US Open of Snowboarding MVR Added To Growing Action Sports Team

Scotty Lago Action

Minong, Wis. (August 18, 2009) – MATADOR™, a bold new brand by Jack Link's®, announced today that Scotty Lago will be joining the MATADOR™ action sports team.

"I am super excited to be a part of the MATADOR™ team," said Lago. "It is awesome that MATADOR™ is psyched on what we are doing in snowboarding."

Lago had a strong 2008-2009 winter season. At the 2009 Winter X Games in Aspen, Colo., Lago placed second in Slopestyle. Less than a month later, at the 2009 Winter Dew Tour in Lake Tahoe, Calif., he took third overall in Halfpipe. Lago's season came to a close with a win in the US Open of Snowboarding in Quarterpipe, and a third in Slopestyle, securing him the award for Most Valuable Rider at the US Open of Snowboarding.

scotty Lago Headshot

"Scotty's fun-loving nature is exactly what the MATADOR™ brand is all about," said Jeff LeFever director of marketing, Jack Link's Beef Jerky. "With the addition of Scotty, MATADOR™ now has a presence in winter sports. We look forward to being a part of the snowboard community."

In addition to sponsoring Lago, MATADOR™ by Jack Link's also supports skateboarder Adam Taylor, and BMX rider Dennis Enarson, as well professional and grassroots action sports events such as the 2009 Dew Tour, Camp Woodward and Snowboarder Magazine's America's Next Top Pro Model.

To find out more information about Scotty Lago and MATADOR™ by Jack Link's, go to www.matadorsnacks.com.

Jack Link's Beef Jerky – Feed Your Wild Side.
Headquartered in Minong, Wis., Jack Link's is the No. 1 U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. The Jack Link's brand represents a heritage of quality and consumer trust. In addition to its premium products, Jack Link's is known for its popular Messin' with Sasquatch advertising campaign which has achieved nearly cult-like status. The commercials feature pranksters playing sophomoric pranks on an unsuspecting Sasquatch. Check out www.JackLinks.com for more information on the Jack Link's brand.