SAN CLEMENTE, CA (April 9, 2014) — Ms. Superpark 2014 presented by Gatorade is set to begin on Tuesday, April 15th at Mammoth Mountain, CA as nearly 100 of the top starlets of the world slopestyle scene are presented with an exclusive playground created for these ladies to reach the boundaries of their progressive riding potential. For four straight days, Kelly Clark, Spencer O'Brien, Elena Hight, Christy Prior, Chloe Kim, Jessica Kimura, Robin Van Gyn, Kjersti Buaas, Kimmy Fasani, Desiree Melancon and others will spin, tweak, poke, slash, slide, flip and stomp never-before-seen trickery on terrain specifically tailored to their needs underneath Mammoth's famed Chair 6.
SNOWBOARDER Magazine is also pleased to announce the continuation of our long-standing relationship with Gatorade as the presenting sponsor of Ms. Superpark 2014. "Gatorade is excited to continue our partnership with Ms. Superpark again this year," explains John Shea, Gatorade's Senior Director of Sports Marketing. "These girls are out early in the morning to late at night working hard to get their tricks, which embodies the Gatorade spirit of being driven from within.”
As the event host in 2006 and 2007, the choice of Mammoth Mountain, CA as the venue for Ms. Superpark 2014 marks a return of the largest gathering of the most iconic women in snowboarding to its roots. "With a long history of producing events with SNOWBOARDER Magazine, our entire team is excited to bring the top female talent to Mammoth for Ms. Superpark 2014," said Lauren Burke, Mammoth Mountain Public Relations Manager. "The Unbound Terrain Park Crew has once again built a perfect setup in Main Park and we can't wait to watch the ladies throw down all week."
Stay tuned to Snowboardermag.com for news, daily updates, videos, photo galleries and cutting edge action from Ms. Superpark 2014. To follow all the happenings from Mammoth while on the go, follow @snowboardermag on Instagram and search #mssuperpark for the latest imagery from this one of a kind session.
SNOWBOARDER Magazine is entering its 27th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s GrindMedia that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming. For more information on GrindMedia and SNOWBOARDER Magazine please visit www.snowboardermag.com
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by more than a 40 year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity. For more information and a full list of products, please visit www.gatorade.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Mammoth Mountain
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits and 10 designated Terrain Parks, Mammoth Mountain is currently the third most frequented ski resort in the United States and the Official Training Ground for the US Ski and Snowboard Team. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com or call 800.MAMMOTH.