Foothill Ranch, CA, February 22, 2010 – After nearly 10 years on Oakley eyewear, Jake Blauvelt becomes the newest member of the Oakley Pro Rider Series apparel team.
Jake Blauvelt
This is an evolutionary step for a kid who is devoted to progressing what is possible on his snowboard. From his early days on hill as a Vermont contest local, Jake has consistently pushed himself to find a path that is true to his dreams. That path has taken him from icy park jumps to powder turns; from podiums to heli drops and he has continued to evolve with every step taken.
Oakley is proud to welcome Jake to the Pro Rider Series apparel team along with existing PRS teammates Eero Ettala and Eiki Helgason as they continue to push the envelope.

“I can’t even describe how stoked we are to have Jake on the Oakley Outerwear program,” stated Eero Ettala about Jake joining the apparel team. “If I could pick any rider in the world, it would be Jake for sure. Welcome to the team bud, your a perfect fit for Oakley!” “To be a part of such a small and exclusive team is a huge honor,” said Jake. “In my eyes Eero has been the most progressive urban and park rider for years now, and Eiki is following fast in his footsteps.” But with each Oakley Pro Rider Series it’s about defining snowboard style through personal influence.
“I can’t wait to get started working with Oakley’s design team on my new outerwear series,” exclaimed Jake with a smile. “I have loads of techie ideas and knowing that I will be using products that I personally have designed will give me peace of mind when heading out into the backcountry.”

Welcome to the family Jake!

For more information on Jake & Oakley, Inc. – www.oakley.com/sports/snowboard