Nazareth, PA – January 29, 2014 – C.F. Martin & Co. has officially announced professional snowboarder Danny Davis as a Martin Guitar Ambassador. Danny became an ambassador after Burton Snowboards, Martin Guitar and Danny came together this past year to collaborate on Burton's new Winter 15 Easy Livin Snowboard, which features Martin Guitar-inspired graphics. Danny, who just won the 2014
X Games Snowboard Superpipe and heads to Russia later this month, is an avid guitar player making his partnership with Martin a perfect way to blend his love of both snowboarding and music.
"The Martin team is thrilled to have Danny join our growing group of music enthusiasts," said Amani Duncan, C.F. Martin & Co. VP Brand Marketing. "It's wonderful to have someone whose love of sports is rivaled only by that of music and we're so excited to continue connecting these two worlds with Danny as a collaborator."
During his winning run at X Games on Sunday, Danny debuted his new 2015 Burton Easy Livin snowboard with the disctinctive Martin Guitar-inspired graphics. The focal point of the snowboard's base graphic is the beautiful Martin fretboard with the iconic headstock and body. Danny chose custom inlays for the board's graphic that symbolize things that are important to him, like fishing, camping, his dogs, peace and last but not least, Burton. For a behind-the-scenes look at designing the board, check out the video of Danny visiting Martin Guitar headquarters, located in Nazareth, PA – http://youtu.be/wHEbpcrM5iA
Danny has gained global recognition by injecting massive amplitude and style into halfpipe competitions, and maintains it by continuing to adapt his abilities to all types of terrain. Danny's contributions, both as a rider and as a powerful personality within the sport, are making an unquestionably positive impact on snowboarding. He is a member of the Frends Crew, a group of riders who turned their friendship into a formal alliance focused on returning the sport to its grassroots beginnings. Frends co-founder Jack Mitrani is not only a fellow snowboarder but also a Martin Guitar Ambassador alongside Danny.
"To partner with Martin is a dream come true," said Danny. "Music and snowboarding are two of my biggest passions. To be able to collaborate with an iconic brand such as Martin and my long-time sponsor Burton is amazing," stated Danny.
To celebrate the new collaboration, Martin Guitar and Burton will host a live music event with musician Keller Williams at the SIA Tradeshow in Denver at Burton Booth #1965 on Thursday, January 30th from 5:00 p.m. -7:00 p.m.
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better. Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Nashville, Glee, Psych, Raising Hope and American Idol) to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboard on Instagram.