Smith Launches the new Lowdown Focus, the First Brain Sensing Eyewear

Develop Your Mental Game With the First Cognitive-Training Eyewear

Launching October 3rd on Smithoptics.com/lowdownfocus

  •  The first brain sensing eyewear that gives the user real-time feedback on cognitive training for better focus and concentration.
  •  Iconic eyewear design and seamless technology integration, with style, perfect fit and high quality construction.
  •  Trains mental focus for enhanced performance and personal well-being.
  •  Benefits of cognitive training can include improved concentration, stress reduction and greater cardiovascular and immune health.
  •  ChromaPopTM Lenses for greater definition, more natural color and unmatched clarity.

Portland, October 3rd, 2017 – Smith's Lowdown Focus mpowered by Muse isthe first market-ready output
built on the SafiloX brain sensing eyewear platform. A piece of eyewear uniquely designed and crafted to
enhance performance with seamlessly integrated EEG technology.

The benefits of cognitive training on well-being include heightened sense of self-awareness, increased focus and lowerstress. These innovative smart sunglasses, combined with the Smith Focus app, deliver thistraining by integrating Interaxon's MuseTM brain-sensing technology into the popular and stylish Smith Lowdown frames. The result is a beautifully designed and lightweight eyewear that anyone can sport every day.

The electronics and EEG sensors that measure brain activity are invisibly integrated into the frame. Sensor data is transmitted to the app via Bluetooth, where brain activity is translated in real-time into guiding sounds that reflect the state of mind of the user.

COGNITIVE TRAINING AND MOBILE APP
During each training session with Lowdown Focus mpowered by Muse, the technology measures brain activity and provides users with cues to focus on breathing, helping train their mindsto become more calm, relaxed and focused for sport or navigating the chaos of everyday life. The user can experience a series of exercises developed to help them reach cognitive training goals, with special features to enhance energy management and attention before competition, exercises to reintegrate into daily conditioning and to combat daily stressors.

Sessions are designed to allow user to train their focus in as little as 1 minute per day, up to 3 hours. Within the Smith Focus app, users can tailortheir cognitive training to their own needs; from quick drop-in sessions, to scheduled training and downloadable content aimed at improving sleep, focus, relaxation and performance. Users receive visual feedback on each session and can track of personal progress, review data, and improve their practice. Motivational challenges and rewards are specifically designed to encourage the user to build a more regular and effective practice.

Smith Lowdown Focus mpowered by Muse is available in two different sizes (S/M & M/L) and three color
options (Matte Black, Matte Gravy, and White). All models will be available with ChromaPopTM lenses,
Smith's proprietary lens technology that allows wearers to see detail and color beyond normal
capabilities. Smith Lowdown Focus can be purchased online via Smith e-commerce website at
smithoptics.com/lowdown, starting October 3rd in North America and in other countries of the world,
including UK, as of January 2018.

SMITH FOCUS APP is available in the North America for free download via The Apple App Store and Google Play Store.

About Smith
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.
About Interaxon
At Interaxon, we develop engaging experiences using brainwave-sensing technology designed to help you free yourself from physical, emotional and mental obstacles so you get more out of every moment. Our mission is to enable you to live a happier, healthier and more connected life with leading brainwave technologies and experiences. Our flagship product is the Muse headband, a sensory headband that is designed to help you meditate by providing you real-time audio and visual feedback on your meditative state through the Muse companion app. More information about Interaxon and the Muse headband is available at http://www.choosemuse.com/

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