San Juan Capistrano, Calif. (April 1, 2010) – For two years, SNOWBOARDER Magazine’s The Launch has stocked our sport’s talent pool with a fresh breed of rookies. From April 6-9, 2010 the 50 best emerging riders in the world will be set loose on Keystone, Colorado and the hunt begins anew.

Also, new this year is the event's presenting sponsor Rip Curl. "Partnering with Rip Curl is a natural fit," says Chris Engelsman, Publisher, SNOWBOARDER Magazine. "For years they [Rip Curl] have promoted young surfers through their GromSearch events and The Launch is snowboarding's counterpart so it just makes sense."

The event has its roots in the tradition of SNOWBOARDER Magazine's Superpark, but instead of featuring the traditional who's-who of professional snowboarders, The Launch offers a glimpse into the future of the sport as a showcase of snowboarding's hottest up-and-coming talent. "Rip Curl’s history and global equity in running snow events makes us really proud to partner with The Launch," remarks Dylan Slater, Rip Curl Marketing Director. "This event is about providing a platform for the youth to the push the sport, which is something our brand is more than happy to support.”

And push the sport they do. The Launch offers promising groms a place to experiment, express their creativity and connect with their peers. This unique environment fuels progression and the results are never short of astounding.

“Not only has The Launch grown over the last two years, but so have the riders. Seeing guys like Greg Bretz go from doing doubles runs in the halfpipe at The Launch in 2008 to doing double corks at the 2010 Vancouver Olympics is unbelievable," says Pat Bridges, Editor, SNOWBOARDER Magazine. "With Kyle Mack and the rest of the talented up-and-comers on tap for this year I’m sure I’ll be saying the same thing in 2014.”

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About Rip Curl
What started in 1969 as a vision, or 'Search' of two surfers, has grown into an identity, lifestyle, and philosophy that have spread and been adopted by surfers, snowboarders, and board sports enthusiasts worldwide. Whether it is 'Searching' for the perfect wave, track of powder, or 'Searching' for the most durable and quality materials for one of Rip Curl's authentic products, the 'Search' is the glue that connects people to Rip Curl, which in turn provides Rip Curl with its inspiration and future direction. Rip Curl, based in Costa Mesa, CA, is represented in over 50 countries globally with five major branches in Australia, Europe, Indonesia, Brazil, and USA. As Rip Curl continues to grow and evolve, the brand and its products are dedicated to staying fresh and ready to adapt, no matter where the Search takes you.


SNOWBOARDER Magazine is entering its 23rd year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you're a snowboarder, then SNOWBOARDER is for you. The SNOWBOARDER brand, which includes print, digital and event properties, is part of Source Interlink's Action Sports Group (ASG) that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming.