FOR IMMEDIATE RELEASE: (Carlsbad, CA – September 9th, 2009) – Spy welcomes Kevin Casillo as the new Snow Segment Manager for Spy Optic. Kevin comes with a diversified background within the snow industry. After seven years as a professional snowboarder for Grenade, in 2007, he went behind the scenes at Grenade to run the team, marketing and events.
"Kevin is a great addition to the SPY family and we are expecting greatness from him. His background as a former athlete and his transition into the Snow Sports industry make him the ideal candidate to move SPY boldy into the future. Look for good things served cold from SPY in the days to come with Kevin at the helm!" said Matt Harkins, Spy Brand Manager. "Spy as a brand has lots of creativity and passion. I have the same insight. I'm excited to bring something new and edgier to the Spy brand," said Kevin. "The Spy athletes are strong and well-known riders. I'm super positive about directing this team based on the solid relationships that I have with many of the riders already."
The Spy snow family is DCP, Eero Niemela, Darrell Mathes, Louie Vito, Priscilla Levac, Stevie Bell, Danny Larsen, Kareem El Raffie, Iouri Podladtchikov, Anthony Leffelaar and Meghann O'Brien.
"The Spy athletes are strong and well-known riders. I'm super positive about directing this team based on the solid relationships that I have with many of the riders already."
When asked something you should know about Kevin he said, "Live life to the fullest."
Kevin will be hanging out and getting to know the rest of the team at the SPY tradeshow booth at ASR San Diego this week. Come on by, check out the line and slap a high five at Kevin if you get a chance!
Live through our lens…
ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy's principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy's innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact firstname.lastname@example.org for inquiries.