Swatch is launching a watch with big mountain snowboarding legend Jeremy Jones today.  Jeremy is the man who opened up the world's biggest mountains to snowboarders willing to hike, not ride a helicopter, to the top before riding down the mountain. A pro snowboarder for more than 20 years, the Swatch Proteam athlete was recently featured in his powerful big mountain snowboarding film trilogy called Deeper, Further and Higher.  Watch the video out to hear what DEEPER, FURTHER, HIGHER means to Jeremy, and why he feels time is so critical.


In terms of his collaboration with Swatch, Jeremy said, “My goal was to create a timeless, reliable, classic adventure watch. I have a ton of respect for the history of Swatch, and now to be a part of it is really exciting. After all, timing is everything. Letting nothing get in the way of your goals when the timing is right, and being patient, backing off when the timing is off. This dance with time is the key to success in life and in the mountains.”


Jeremy Jones new signature Swatch Sports Special DEEPER, FURTHER, HIGHER (YVZ400S) is an exclusive limited and numbered edition of only 150 pieces.

Each numbered piece in this exclusive limited edition comes bundled with Jeremy Jones's new book, "No words for the way down."  The book presents a collection of amazing photographs, stories and behind-the-scenes adventures from Jeremy's thrilling trilogy of films. It captures his thoughts and words from the last five years and invites readers to join him on a personal journey into the world of big mountain boarding.


Knowing this limited quantity will go fast, Swatch is releasing a second version of the new Jeremy watch, named THE JOURNEY IS THE REWARD (YVZ400), as an unlimited edition.


Jeremy has been named "Big Mountain Rider of the Year" a record 11 times by Snowboarder Magazine, has starred in more than 50 snowboard films and was the 2013 National Geographic "Adventurer of the Year."   


Jeremy's accomplishments on and off of his snowboard have captured the attention of the world.  The President of the United States, Barack Obama, even recognized Jeremy as one of his "2013 Champions of Change."  Jeremy is also a dedicated environmental activist, founder and president of Protect Our Winters (POW), a foundation committed to fighting climate change. Swatch is proud to support POW and its mission, educational initiatives and community projects.