PR - WB+SiteApp - Feb16

WHISTLER, BC February 2, 2016 – Whistler Blackcomb has officially launched WB+, a new web and mobile platform connected to the resort's RFID technology. WB+ offers guests the option to create a personal profile in order to collect stats and data about their time on the mountains, including number of days on the slopes and total vertical ridden. Guests can also use WB+ to set goals, track progress, collect badges for notable milestones, and even compete against other skiers and riders.


"We are beyond thrilled to introduce WB+ to our guests during our 50th anniversary season," says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. "Since the installation of our RFID gates last season, it has been our vision to show guests the further benefits of this technology. WB+ will add another level of play at Whistler Blackcomb and will enhance the guest experience on North America's largest mountain resort."


WB+ is free for guests to register for and can be accessed from desktop, tablet and mobile devices. Coming soon, WB+ will also offer users the ability to connect with friends, create groups, climb leaderboards, and share stats via social media.


To add to the fun, the WB+ member who skis the most vertical this winter will win an unlimited season pass for the 2016-2017 season. The benchmark has been set high by Pierre Marc Jette, who skied 1,857,812 vertical meters over the 2014-2015 season in the name of Alzheimer's research, almost double the vertical skied by the runner up. Whistler Blackcomb presented him with a 2015-2016 season pass in recognition of his accomplishment.


More information about WB+, including how to sign up, is available at Guests must have an active Whistler Blackcomb RFID enabled lift access pass in order to create a WB+ profile.



Guests looking to plan a trip to the consistently rated No. 1 Mountain Resort in North America can visit or call 1-888-403-4727.


About Whistler Blackcomb

Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America's premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,163 centimetres (458 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.