Season's Kick Off Weekend Includes Yelawolf Concert and Nike Chosen Amateur Snowboard Contest

Burr Ridge, Ill. – Dec. 12, 2011 – The Winter Dew Tour will kick off its fourth season this week in Breckenridge, Colorado, December 15-18.  The weekend's events will bring the top names in snowboard superpipe and slopestyle to the mountain, while helping to celebrate Breckenridge's 50th anniversary.

Included in the list of names returning to the mountain is Kevin Pearce, who will ride his snowboard for the first time since his December 2009 injury. Hitting the slopes at the Winter Dew Tour on Tuesday, Pearce will be joined by Frends, family and well-wishers for some leisurely riding. An interview with Pearce will be broadcast on NBC Saturday, December 17 at 2:00pm EST, during snowboard superpipe finals.

Louie Vito enters the 2011-12 season eager to repeat his championship performance in the superpipe.  He will find stiff competition in Shaun White and Danny Davis, who both return to the Dew Tour this year after a competitive hiatus.  Sage Kotsenburg will take to the slopestyle course intent on reclaiming the Dew Cup he won in 2010 from 2011 winner Torstein Horgmo, redeeming his 13th place finish at the end of last season.

The ladies will be showing off their snow skills as well.  Kelly Clark dominated the women's superpipe contest circuit last season and expects this year to be no different.  Elena Hight and Ellery Hollingsworth will be among the young competition, along with veterans Gretchen Bleiler and Hannah Teter aiming to bump her off the top of the podium in Breckenridge.  The slopestyle course will also be lighting up with young female talent, as Spencer O'Brien and Enni Rukajarvi face a wide field of up-and-coming qualifiers to begin an exciting competitive season.

Taking the action off the mountain, Nike will host the first stop of their Winter Chosen Tour with a rail jam competition down at the Riverwalk Center Saturday night. Free for all to attend, it will be a showdown of the top local amateurs, with a DJ spinning to the contest and Nike pros commentating. The action leads right into the Winter Dew Tour concert series, treating snowboarders, skiers and hip-hop fans alike to a performance by one of rap's most buzzed about and unique up and comers as Yelawolf and opening act The Knux take the stage. These Shady Records acts will be the perfect complement to Friday's 50th Anniversary celebration in the town, with 100 percent of the ticket proceeds going to SOS Outreach.

The full schedule of events for the Nike Open is as follows:
Thursday, Dec. 15th – Festival Village Opens at 9:00AM
9:15 AM – 1:15 PM
Men's Snowboard Slopestyle Qualifier
11:00 AM – 2:00 PM
Men's Freeski Superpipe Qualifier
2:15 PM – 4:00 PM
Women's Snowboard Slopestyle Qualifier

Friday, Dec. 16th – Festival Village Opens at 9:00AM
9:15 AM – 10:15 AM
Women's Snowboard Superpipe Semi-Final
9:45 AM – 12:00 PM
Men's Freeski Slopestyle Semi-Final
10:15 AM – 12:00 PM
Men's Snowboard Superpipe Semi-Final
1:45 PM – 4:00 PM
Men's Snowboard Slopestyle Semi-Final

Saturday, Dec. 17th – Festival Village Opens at 9:00AM
10:00 AM – 11:30 AM
Women's Snowboard Slopestyle Semi-Final
11:30 AM – 12:30 PM
Men's Freeski Superpipe Final
2:00 PM – 2:40 PM
Women's Snowboard Superpipe Final
3:00 PM – 4:00 PM
Men's Snowboard Superpipe Final
5:00 PM – 11:00 PM
Nike Chosen One Rail Jam / Yelawolf Concert at the River Walk

Sunday, Dec. 18th – Festival Village Opens at 9:00AM
9:30 AM – 10:10 AM
Women's Snowboard Slopestyle Final
10:30 AM – 11:30 AM
Men's Snowboard Slopestyle Final
12:30 PM – 2:00 PM
Men's Freeski Slopestyle Final

**Schedule is subject to change. To stay up to date on the action, follow live updates via the Dew Tour on Twitter**

Running through the entire weekend, the Festival Village offers something for everyone attending the Dew Tour.  Visit the Pantech tent to test out the newest cell phones, play pool or air hockey at Paul Mitchell, and grab a ride all weekend in one of Toyota's free shuttles.

For additional Winter Dew Tour event information, visit www.Allisports.com.   Visit the Dew Tour Facebook page and follow @thedewtour on Twitter for up-to-the-minute information on the latest Winter Dew Tour action.

Entering its fourth year, the top athletes in the world will take part in the 2011-12 Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season's end to champions in each of the eight disciplines. The 2010-11 Dew Cup champions include Louie Vito (men's snowboard superpipe), Kelly Clark (women's snowboard superpipe), Torstein Horgmo (men's snowboard slopestyle), Jamie Anderson (women's snowboard slopestyle), Kevin Rolland (ski superpipe) and Bobby Brown (ski slopestyle).The Winter Dew Tour continues its commitment to progression in action sports, with premier superpipes and the highest level slopestyle courses.

#  #  #

Winter Dew Tour
The Winter Dew Tour consists of three major, multi-sport events spanning across the country. Each event features snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle).  At season's end, the overall point's leaders are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music.  The Winter Dew Tour is broadcast live on NBC Sports with additional competition broadcasts on Versus. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Winter Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Nike, Pantech, Ball Park, National Guard, Mongoose, Paul Mitchell, and PlayStation®. More information can be found at www.Allisports.com.

AlliSports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products.  AlliSports includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli RideShop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products.  AlliSports is owned by NBC Sports.  More information can be found at www.allisports.com.

NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast's 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, French Open, Tour de France and The Kentucky Derby, Preakness and Belmont Stakes.

Breckenridge Ski Resort
Breckenridge Ski Resort and its guests are gearing up for one of the most anticipated seasons in history – its 50th Anniversary! Breck plans to celebrate its anniversary all season long with the implementation of the Breck "50 Wishes" campaign. Get the latest on Breck and its 50th anniversary season online at www.Breckenridge.com or socially via www.Facebook.com/Breckenridge or @breckenridgemtn on Twitter.  Breck's actual 50th birthday will fall on Friday, Dec. 16, 2011.  The resort will celebrate 50 years of existence on this day, commemorating the grand opening of the resort, which first opened to the public on Dec. 16, 1961.  This date will fall in the midst of one of the resort's signature annual events, the Winter Dew Tour, which is set to take place that same weekend with competitions on the mountain and celebrations throughout town.