WINTER DEW TOUR ANNOUNCES TOTINO'S AS TITLE SPONSOR FOR TOUR'S FIRST STOP OF THE 2009-10 SEASON AT BRECKENRIDGE SKI RESORT
Burr Ridge, Ill. – September 14, 2009 – The Winter Dew Tour today announced that Totino's has signed on as event title sponsor for the first stop of the 2009-10 season. The Totino's Open will kick off the second season of the Winter Dew Tour at Breckenridge Ski Resort in Breckenridge, Colo., December 18-20, 2009.
As an event title sponsor, Totino's will receive tour-wide exclusivity in the pizza and hot snacks category. The sponsorship will include fully integrated marketing benefits, including television ads on NBC and USA Network, online and on-site exposure as well as inclusion in the Tour's multi-million dollar marketing campaign.
"We're excited that Totino's will join the Winter Dew Tour's list of blue chip sponsors," said John Stamatis, Vice President of Marketing and Partnerships. "Totino's is a great fit for our Tour and we look forward to working together to bring this partnership to life."
Totino's continues to expand its support of action sports. In addition to being the title sponsor of the Totino's Open, starting November 1, Totino's will run a Winter Dew Tour on-pack promotion on millions of its Pizza Rolls and Pizza packages.
"As a part of our on-pack promotion, fans will have the chance to win a VIP trip to the Winter Dew Tour and new gear," said Jason Bennicoff, Totino's Associate Marketing Manager. "We are looking forward to beginning this new and exciting partnership with the Winter Dew Tour."
The complete 2009-10 Winter Dew Tour schedule is as follows:
Event Date Location
Totino's Open Dec. 18-20, 2009 Breckenridge, Colo.—Breckenridge Ski Resort
Stop 2 Jan. 15-17, 2010 Huntsville, Utah—Snowbasin Resort
Toyota Championship Feb. 5-7, 2010 West Dover, Vt.—Mount Snow Resort
Entering its second year, the Winter Dew Tour is based on a cumulative points system as the top snow athletes battle it our for a piece of the $1.5 million prize purse and the chance to take home the Dew Cup at the conclusion of the season in February. Attendance for the 2008-09 Winter Dew Tour totaled nearly 69,000 and an average of 26 million viewers tuned in via NBC, USA and MTV2.