PRIOR has been making handcrafted snowboards since 1990, splitboards since 2000 and skis since 2001. Prior offers an extensive line of premium, high-performance custom snow products to suit a variety of riding styles and preferences. All Prior boards and skis are handcrafted at the custom Prior factory in Whistler, Canada (home of the 2010 Olympics), where the company has immediate access for research and development to North America's largest winter resort.
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This content was originally published in SNOWBOARDER’s September 2009 issue.