words: T. Bird
photos: Ryan “Huggy” Hughes, Jeep Eddy and Sage Burgess
One wouldn't immediately think of Los Angeles as a hotbed snowboarding scene, but indeed it is, as evidenced by the turnout from last Thursday's SNOWBOARDER Magazine and TransWorld Snowboarding premiere atop the Burton Flagship store on the iconic Melrose Avenue. Together with Burton and Mammoth Mountain, the two titles premiered their new films, titled SFD and Origins. As the sun set, hundreds of eager So Cal shredders piled into the Burton store for a little early season shopping in anticipation of Mammoth's opening weekend in just a few weeks. Once the cash registers cooled down, everyone headed to the roof of the building and once darkness set in, TransWorld’s Origins hit the big screen. The crowd was into the film, hooting and hollering with every slash, drop and closeout by a cadre of riders including standouts Kazu Kokubo, Frank Bourgeois, Chris Rasman, Arthur Longo and Victor De Le Rue, just to name a few. After a brief intermission, The SNOWBOARDER Movie: SFD came to life, and on top of all the action on the screen, the audience was treated with the presence of two riders in the film: Ethan Deiss and Lucas Magoon. As the viewers sipped beer and watched the likes of Ethan, Forest Bailey, Blake Paul, Jake Welch, Gooner and Scott Blum, Jake Blauvelt, Bryan Fox and many more tear apart every piece of terrain put in front of them, I for one realized that the City of Angels plays host to a bevy of die-hard boarders. If you haven't seen Origins or SFD yet, do yourself a favor and buy a copy of both films and if you're anywhere near the greater Southern California area, start getting psyched for snow to fall and make your way up to Mammoth for opening day on Wednesday, November 11th. Thanks to everyone who came out to the premiere and an extra special thanks to Burton Snowboards and the entire Burlington crew who flew out for the event as well as the Mammoth Mountain staff who drove down for an unforgettable night in Hollywood.