Deeluxe Boots just added Japanese powerhouse Tadashi Fuse to their international team. Tadashi is a paragon of longevity without loss. His trademark riding, avidity for airtime, and sterling gutsiness have not just remained intact throughout the years, they’ve actually intensified. Tadashi—despite what his name implies—is no short fuse whose flare is to quickly run its course. The jaw-dropping footage from Deeluxe suggests that despite the fact that this inveterate shred guru has been traipsing summits for two decades, Tadashi may never actually peak.
I'm so proud to have Tadashi joining Deeluxe as an international team rider. This year marks the twentieth anniversary for Deeluxe and, coincidentally, it's also the twentieth anniversary of Tadashi's career as a pro rider. Tadashi became the first rider from Japan to gain worldwide recognition as a pro. He was also the first Japanese rider to get a full part in a Mack Dawg movie. He continues to ride at the top of his game while making strong contributions to the snowboard industry. And needless to say, he has countless fans across the globe. I'm excited to watch the next stage of Tadashi's career unfold—and to see him riding in his Deeluxe Empires.