Trickin’ and Waffles Episode 1: Behind the Scenes with the Vans LANDLINE. Crew
In recent years, some pundits have claimed that team movies aren't as impactful as they once were. That skate- boarding does it right in that realm, and snowboarding doesn't. That it's not worth it from a marketing standpoint. Well, Vans has something to say about that. Two winters ago, they employed one of snowboarding's most talented filmmakers, Tanner Pendleton, to curate their first-ever team video, and now, as the film, titled Landline., is out, heads are certainly talking…and much more so than in recent memory. Not since Travis Rice's last film, The Fourth Phase, has a snowboard movie been so anticipated. It's that plain and simple.
It's also a fact that Tanner and his flock of filmers and editors--the likes of Jake Price, Harry Hagan and Skylar Brent--seemingly have the weight of the world on their shoulders, and rightly so. But they don't seem too stressed, because from what we’ve seen, the riding stacks up to all the hype. Focusing heavily on the resurgence of 16mm film, Landline. is an exploration of over a dozen riders' approach to riding. From veterans like Darrell Mathes, Bryan Iguchi, Jamie Lynn, Wolle Nyvelt, Jake Kuzyk, Pat Moore and Chris Roach to relative newcomers and soon-to-be superstars like Danimals, Dillon Ojo, Mike Ravelson, Cole Navin, Blake Paul, Arthur Longo and Sam Taxwood, Landline. looks to be one of the most comprehensive portrayals of what is happening in snowboarding in quite some time.
Much like they did with Propeller a few years back, their aim was to create a timeless classic and I'm certain that they did, because judging simply by the pedigree of the videographers and riders tapped for this Herculean task, it's safe to say that Landline. is a once-in-a-decade film. In this feature, Pat Bridges and I sat down in a roundtable discussion with the younger Landline. riders over dinner to talk to them about the last two years of their lives, what it was like being a part of such an anticipated project, how they changed as snowboarders and human beings, influence, expectations and so much more. The print version is a meaty one, no doubt, clocking in at just under 12,000 words, and so is the above video. Don't feel the need to devour it all in one sitting. Enjoy it, because projects of this magnitude are few-and-far-between in our sport these days. Be on the lookout for episode 2 dropping next week!